Sport and the Media
Research into the relationships between sports agencies and the media Relationship between media conglomerates and sports agencies. Attraction and retention of audiences via sport in order to promote other products. The representation of ideology (suchas global unity/competition/nation, gender). Proliferation of sports covered including minorityinterest sports. Media as sports watchdogs and commentators; as source of inter-mediacompetition. Sport and advertising/ sponsorship. Use of new technologies in sportscoverage.
How is sport "narrativised" by the media? Secondary reading from the three sports texbooks.
Primary research - press buildup, tv coverage and press post-match coverage for big European football game. Analysis of how it uses codes from fiction etc... Also audience consumption and how it is affected by the coverage.
You'll have to work VERY HARD to catch up because you have changed your idea 2 weeks in...
Sean
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